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A hiring dispute between AI coding firms Factory and Cognition has spilled into a public feud, The Information reports. The row centres on Cognition hiring a prominent sales leader who had advised rival Factory.

Why it matters

The episode suggests the fight for AI talent reaches beyond researchers, and is testing an old venture-capital taboo against backing competing startups. Silicon Valley has seen rivalries before; this one has managed to bring investors into the argument too.

Discuss: Should venture firms be expected to avoid backing direct rivals, or is that an unrealistic rule in a market where talent moves freely?

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