MacPaw has launched Eney, an AI assistant for Mac and iPhone that can handle tasks across apps, files and system settings. Its Mac version combines practical shortcuts and workflow tools with a useful promise: it asks before sending messages, changing events or moving files.
Watch Desk analysis
What happened
Eney offers copy-triggered suggestions, meeting transcription with notes and follow-ups, and ready-made workflows such as Morning Brief and Plan My Day. Its Eney Wand can translate text, convert prices, turn dates into calendar events and extract text from images. The app also connects with Apple Mail, Calendar and Reminders, alongside services including Gmail, Google Drive, Slack, Notion, Jira and Linear.
MacPaw says Eney is the first product powered by its own AI stack. That includes Mnemos, a memory layer the company says manages Eney’s memory without reading or changing users’ files. MacPaw describes the assistant as “proactive, never autonomous”.
The Mac app requires an Apple silicon Mac running macOS 15 or later. A 14-day trial includes 10,000 AI credits; after that, subscriptions start at $14.99 a month for 10,000 credits. MacPaw says a Setapp membership is not required on Mac. The iPhone companion is also available, though its App Store listing describes it as a companion for active Setapp members. MacRumors reports the launch and those availability details.
Why it matters
Eney is trying to make AI useful in the everyday jumble of calendars, messages, documents and small computer chores, rather than asking users to start every task in a blank chat window. The Wand and app integrations are the practical centre of the pitch: select something, ask for a transformation, or let the assistant prepare a next step.
The approval prompts also draw a meaningful boundary. Eney may prepare an action, but MacPaw says it will ask before making changes such as sending a message or moving a file. That is a more concrete promise than calling an assistant “helpful” and hoping nobody notices it has rearranged the furniture.
Our read
This is a substantial AI product launch, with enough real features and pricing detail to merit more than a passing mention. The combination of app integrations and explicit approval prompts is worth watching, particularly for people wary of assistants acting across personal files. MacPaw’s privacy and memory claims are its own; the useful test will be how the product behaves in ordinary use, and how quickly those 10,000 trial credits disappear.
What to watch
- Which Eney features work reliably across the supported apps and workflows.
- How the credit system is consumed during everyday use.
- Whether the iPhone app’s Setapp eligibility terms are clarified.
- Whether MacPaw publishes more technical detail about Mnemos and its data handling.
Discussion spark: Would you let an AI assistant prepare actions across your apps if it always asked before making changes, or is that still too much access?
Sources and evidence
- Source update (28 October 2026, 07:00 UTC)
- Macmillan Staff Say the Publisher Threw a Party for a Workplace AI Assistant That Was Later Killed – WIRED (28 October 2026, 07:00 UTC)
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